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Why 2013 should be the year you think ‘tone of voice’

Image: amonja / Flickr As web managers we have a lot to think about, don't we? Can people find our content? Does the technology work properly? Are we pleasing our stakeholders? Are there any broken...

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Digital marketing news round-up

The June 2013 monthly round-up, compiled by Dave Chaffey of marketing advice site Smart Insights. Did you see the new Digital Marketing Map produced by analyst Gartner? It summarises the range of...

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Fashioning future policies and vision through digital debate

Image: See-ming Lee / Flickr At the National Housing Federation we’ve recently launched our future thinking project HotHouse, looking ahead to 2033. We know that as a sector we need to think honestly...

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Managing the realtime web: video of September 2013 meet-up

Our most recent event on 17th September saw the opportunities offered by the realtime web come under the spotlight, with creative and engagement possibilities to the fore. The scope for expanding and...

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5 things to consider when commissioning a microsite (at the last minute)

Image: Daniel Oines / Flickr I was recently approached by my organisation’s policy team, to commission a microsite for a nationwide campaign the Royal College of General Practitioners want to announce....

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